Home Deliveries Galore
As the COVID-19 pandemic continues to spread around the globe, so does uncertainty at home and in the workplace. But in the age of home deliveries, hope springs.
To meet rising demand, pizza chain, Dominos announced 2,000 job opportunities to delivery drivers all over the country. Around the world food delivery companies are providing free meals to frontline workers as a gesture of gratitude for their brave efforts. Domino’s has now delivered thousands of free pizzas via their Feeding the Frontline initiative.
This project, along with an increase in home delivery orders, requires more staff to prepare and deliver food than ever before.
As hundreds of industries go bust in the crisis, those who find themselves out of work can turn to the home delivery industry for employment. As the market changes rapidly and demand booms, these companies are expanding their services and hiring thousands of employees.
“We can now give Australians wanting to work that very opportunity in these unprecedented times,” said Nick Knight, Domino’s Australia and New Zealand CEO.
Social distancing measures have led to the emergence of contactless delivery. This significant shift in the delivery model is continually evolving across the industry as the pandemic progresses.
Popular platform-to-consumer delivery service, Uber Eats has recently announced its new branch, Uber Direct. The Uber Direct expansion allows drivers to connect customers to grocery and convenience stores. In an official statement, Uber revealed it is also looking into delivery partnerships with retailers and manufacturers, as new solutions are required to reach customers and manage internal delivery needs. In Australia, medical supply outlets and even pet supplies and services from Greencross Vets, City Farmers and Petbarn are being delivered by Uber.
Australian pharmacies are also experiencing a drastic spike in demand for home deliveries as Chief Medical Officer, Professor Brendan Murphy advised the vulnerable to stay at home. A $25 million Home Medicines Scheme has been introduced by the federal government to assist with this effort. With the pharmaceutical industry booming and recommendations to self-isolate, there’s an urgent need to get medicines delivered to customer homes.
“As we enter a kind of ‘new normal’ it’s incredible to see the changes to how we all live and shop,” said Brad Banducci, Woolworths CEO. Woolworths App usage is up 320%. The supermarket is currently determining how to increase delivery services to the community, as online shopping has been responsible for doubling the traffic to the website.
According to Forbes magazine, online purchases have also increased, “Overall revenues have increased during the COVID-19 crisis, steadily climbing by an average of 65 per cent between March 14th and April 17th of 2020.” This places significant incentive on postal services to employ more staff to manage the climbing demand of deliveries.
In the COVID-19 origin city of Wuhan in China, drivers began home-deliveries of 300,000 meals a day. Research group, NPD found this was a 20 per cent market increase compared to 2019.
This phenomenon is stretching across the world as consumers are becoming dependent on food deliveries due to lockdowns that limit access to food and grocery stores. Market changes from person-to-person service to contactless service have caused a boom in home delivery jobs.
The home delivery trend is predicted to not only long outlive the COVID-19 restrictions but become part of our everyday lives once the economy recovers. To answer the call of this crisis, home delivery companies have made significant financial investments to boost technology, training and infrastructure capabilities. Strategic efforts will be made by businesses to secure a return of such investments. Whilst reciprocally, consumers will become accustom to the new conveniences and services and will rely on their continuity into the future.
This is a great opportunity for the bust industry workers of COVID-19 to transfer into the global home delivery industry. In the last five years it has grown exponentially, with an estimated worth over $194 billion, and is thriving amidst the crisis.